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dizney07

[PMC] Minecraft Advertising Research

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Hey guys, I decided to do a bit of research involving advertising and marketing (since I’m a marketing major all this stuff interests me) to see what sites we should be marketing ourselves on, what sites we can ignore, and what sites give us the best advertising for the best price. I'm going to continue to update this throughout the next few days (I want to try and hit every site on that list for now, but I'm probably not going to stop there). Heads, feel free to move this to Modchat (or even public in the minecraft section) as this isn't meant to be a secret, but I wasn't sure if you guys would want this+a discussion to be private about it or not.


To start, I'll be using this site to begin my research (though I won't be posting sites that have less than 100k visits a month): https://clients.mcprohosting.com/knowledgebase/199/Advertising-your-server.html


A template of what this is going to look like is:

  • Site address

  • Price per month

  • Internet traffic

  • Are we on it already/should we be


=====================================================================

Site: https://minestatus.net

Price: Free to post server, bid to get a server sponsored. They only sponsor 5 servers a month, with the lowest bid being $265 last month.

Traffic: 3.2 Million total visits in June | Were on the decline for a while, seems to be rising back up currently though. Lowest in 2015 was 1.45 million in feb, currently June has the highest.

Are we on it: No. Why not? We can post a server for free, this seems to be a solid option overall.


Site: http://craft-list.net/

Price: Free to post server, VIP purchase gets a server to the front page but I couldn’t find out the price since you have to select a server to make VIP.

Traffic: Not enough info, but one of the comments on the site is that at least 1,500 players visit the site a day. That comes out to be around 45,000 players a month.

Are we on it: Same as before, not on it however it’s free and we don’t lose anything to at least have our server on the site.


Site: http://minecraftservers.org/

Price: Free to post server, bid to get a server sponsored. They only sponsor 5 servers a month, min bid is $200

Traffic: 15.4 Million visits in June | Seemed to be steady at 5-6 mil a month, huge jump in April and is now on the rise.

Are we on it: No. Seriously, are we on any of these? Sure to get sponsored it costs something but why not at least post our servers on here?


Site: http://minecraftservers.net/

Price: Free to post, to sponsor the owner has to have a server so I can’t check pricing

Traffic: 1.1 Mil in June | Was normally in the 300k-500k range, moved recently to the low millions

Are we on it: No. Free to post, not posting. I’m seeing a trend.

 

Site: http://minecraftserverlist.eu

Price: Free (and we can even post our CS:GO server here as well), premium is €20 a month, ultimate is €50 a week (mainly to get on the top page)

Traffic: 1.2 Mil in June | Sits around 400-600k pre-summer, in the summer is topping 1 mil consistently

Are we on it: I think everyone can see the pattern here

 

Site: http://vote4craft.net

Price: Free to set up a server, $19.00 a month for a sponsorship (front page banner)

Traffic: Hovers around 30-50k

Are we on it: No


Site: minecraft-mp.com/

Price: Free to set up, wayyyyyyy too much to bid (lowest bid was like $2,500)

Traffic: 9.2 Million this month | averages around 5 mil

Are we on it: YES.


Site: http://topg.org/Minecraft

Price: Free to set up, $19 a month for premium

Traffic: 4.2 Mil this month | Averages 3-4 Mil a month

Are we on it: No


Site: http://mineservers.com/

Price: Can’t find any info on pricing, looks free to set up and that’s about it

Traffic: 600k in June | Averages between 300-550k

Are we on it: c.nerd.nu is, but at the time of writing this it says there’s 21/200 players on, so I’m thinking this is nerd as a whole (since when I was on minecraft-mp.com it said around 9, 4, and 6 on all the servers)

 

Site: http://www.minetrack.net/

Price: Free, premium is $15 a month, bidding for sponsorships is done monthly (lowest bid was $21)

Traffic: 180k in June | 100-200k average

Are we on it: Can’t find a way to search so I’m not sure


Site: http://www.minepick.com/

Price: Free, sponsorships available

Traffic: 300k in June | average 100-400k

Are we on it: No


Site: http://mc-serverlist.com/

Price: Free, sponsorship bids min $30

Traffic: 260k in June | on the rise, use to level out around 100k, now consistently getting 200k

Are we on it: No

 

Site: https://minecraftiplist.com/

Price: Free to set up, £15 for 14 days of premium

Traffic: 390k in June | Averages 200-300K a month

Are we on it: No

=======================================================================================

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In my opinion, every single site here that's free we should be on. There's literally no reason not too, free advertising is amazing. From there a simple thing to do would be analyze what sites are bringing in the most people (which we can do by setting up some kind of link to a survey in game on all servers). Then we can determine which sites would be smart to actually invest money in (i.e. making a bid for sponsorship, becoming premium for a month/couple of months). From there, we should have an even larger influx of players (in theory of course).

 

Also something I brought up to the heads is that a really strong tool in marketing is videos/trailers. Allowing players to see what exactly they'll be dealing with is a great move. Showcasing town walkthroughs of PvE, arenas/fights from S, massive amazing builds from C, etc. If anyone has seen the trailer for the upcoming game "The Division", the trailer is shown as players playing through the game, giving viewers insight to exactly what's available. This in my opinion is a strong way to showcase our server, and we can add it in with any advertisement we create.

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Guest Former Staff
Site: http://minecraftservers.org/

Price: Free to post server, bid to get a server sponsored. They only sponsor 5 servers a month, min bid is $200

Traffic: 15.4 Million visits in June | Seemed to be steady at 5-6 mil a month, huge jump in April and is now on the rise.

Are we on it: No. Seriously, are we on any of these? Sure to get sponsored it costs something but why not at least post our servers on here

 

 

I appreciate you putting a list of these up but I just wanted to highlight the one advertisement that I do know of upon minecraftservers.org. Searching Nerd brought this up. That said, compared with what you've found, it's a small drop in the ocean so we will look at expanding our presense with the free advertisements.

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Ah I see, I searched nerd.nu and nothing comes up. Kind of odd, but I'll relook everything back over tomorrow :-)

 

 

To clarify, our network is set up around c.nerd.nu. If you look on mcbouncer it will also show us as c.nerd.nu, for example.

 
Yeah that's what I thought but I didn't want to assume anything either 

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I've spent some time adding us to as many of the websites listed above as possible. One or two would not allow me to submit an advert primarily because the websites are piles of crap (though some were very easy to submit an advert to). In some cases, our template description was too long, there were various restrictions that I experienced across each website, including the requirement of a banner for some of them, so I found an old one being used so that we can at least advertise from today.

 

https://minestatus.net
Ourpage: https://www.minestatus.net/134888-nerdnu

http://craft-list.net/
Ourpage: https://craft-list.net/server.php?id=455

http://minecraftservers.org/
Ourpage: http://minecraftservers.org/server/152264

http://minecraftservers.net/
Ourpage: N/A
Issue: Description only allows a 2000 character limit, however when cut down to 1892 (with spaces included), the description still will not submit.

http://minecraftserverlist.eu
Ourpage: N/A
Other: Also allows advertising for Counter Strike: Global Offensive Servers and Team Fortress 2.
Issue: "Data too long for column 'server_beschrijving' at row 1" - When submitting the server. (translates from Dutch to "description") -> Character count is well within comfortable limits.

http://vote4craft.net
Ourpage: N/A
Issue: No confirmation email received to activate account.

minecraft-mp.com/
Ourpage: http://minecraft-mp.com/server-s76608

http://topg.org/Minecraft
Ourpage: http://topg.org/server-nerdnu-id411977

http://mineservers.com/
Ourpage: http://mineservers.com/server/7229/view/c-nerd-nu

http://www.minetrack.net/
Ourpage: http://www.minetrack.net/server/9814/

http://www.minepick.com/
Ourpage: http://www.minepick.com/servers/11557/

http://mc-serverlist.com/
Ourpage: https://www.mc-serverlist.com/viewserver.php?id=13012

https://minecraftiplist.com/
Ourpage: https://www.minecraftiplist.com/server/nerdnu-2889

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